The Vision
First, brand vision is the cornerstone of brand strategy and brand building. You need an articulated description of the aspirational image for the brand, what you want the brand to stand for in the eyes of customers and employees. That description drives the brand and greatly influences the rest of your brand’s activity.
Get the brand vision right and break out internal and external brand building programs that are “on-brand,” and you will inevitably become the leading brand you’re aspiring to be.
Owner of Mobile American Notary
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Ceo of Enva
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Ceo of Enva
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